Practical technology consulting for businesses that build.
I help businesses and teams use web technology and AI in ways that are practical, affordable, and actually useful. 20+ years of experience — from growing and selling a startup to leading the frontend replatform at Under Armour.
What I Can Help With
AI Strategy & Implementation
Figure out where AI can actually help your business — then implement it. From automating repetitive tasks to building custom AI workflows.
Web Application Development
Modern, fast, reliable web applications built with React, Next.js, and TypeScript. New builds or modernization of existing products.
Technical Advisory
Senior technical guidance without the full-time commitment. Architecture planning, technology decisions, and engineering alignment.
Code & Architecture Review
Focused review of your codebase with a clear action plan. Good for teams inheriting legacy code or preparing for scale.
Results
Drove Under Armour's frontend replatform, delivering 4x–10x performance gains and a 95/100 Catchpoint score — ranking ahead of Nike, Adidas, and 16 other major brands.
Founded and sold a fantasy sports app that reached #22 in the U.S. App Store with 12,000+ users and 300% YoY growth.
20+ years building for the web — from solo freelance to enterprise-scale engineering.
More projects, writing, and talks at decrevel.dev
Ready to talk?
Book a free 30-minute intro call. No commitment, no pitch — just a conversation about what you're working on and how I might help.